Case studies

Sites that do the first conversation.

Every one of these was built to answer the questions that otherwise eat a phone call. What follows is what that did for each business, not how it was built.

Kew East, Melbourne

STAN.BUILT

Architectural building: new builds, renovations and extensions

The website asks the awkward questions before the builder spends an afternoon on the wrong job.

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Auckland, serving nationwide New Zealand

Skylight Experts

Skylight installation, replacement and repair. Certified VELUX installers.

The website does the first half of the quote. The drive to site happens when there is a job worth driving to.

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Brisbane, Sunshine Coast, Gold Coast and Byron Bay

Let's Go!

NDIS support services for people attending events

The events out front. The rostering, the RSVPs and the registrations running themselves behind it.

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Metropolitan Melbourne (Preston, Ivanhoe, Heidelberg, Templestowe)

RODA Developments

Custom homes and multi-unit developments

Browse the plans, then ask about one. The plans are the lead magnet.

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Moonee Valley, Melbourne

Sheridan Building

Custom luxury homes and high-end extensions

Twenty-four steps, one year of someone's life, laid out before they have spoken to anyone.

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Northern Rivers, NSW

Jimmy Bull Constructions

New builds, renovations and home extensions

His completed builds do the arguing, and every enquiry arrives with the address already attached.

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Newcastle, NSW, Australia

Procon Building

Residential construction: custom renovations, architectural new builds and knockdown rebuilds

Budget, suburb and timing, answered before the first phone call.

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Albury-Wodonga, across the Victoria and New South Wales border

AVK Homes

Custom homes, renovations and extensions

One market, two states. A builder's site that proves he can work both sides of the border.

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sextonbuilders.com.au

North West Brisbane, Australia

Sexton Builders

Large-scale custom renovations, extensions and new builds

The first thing a renovation buyer wants to know is whether you are legitimate. This site answers it before they ring.

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Bellarine Peninsula, Surf Coast and Geelong, Victoria

Coastal Elements

Landscape design and construction

Landscaping is bought by eye. So the site leads with finished gardens, not with sales copy.

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Newmarket, Auckland, with clients nationwide

Ascension RCA

Chartered accountancy and business advisory

Every accountant files returns. Their site sells the advisory work that comes after.

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