Custom homes and multi-unit developments · Metropolitan Melbourne (Preston, Ivanhoe, Heidelberg, Templestowe)
Browse the plans, then ask about one. The plans are the lead magnet.
RODA Developments, rodadevelopments.com.au
Where they were
RODA builds custom homes for owner-occupiers and multi-unit projects for investors across Preston, Ivanhoe, Heidelberg and Templestowe. Before anyone commits to a brief they want to see what RODA actually builds, not be told about it. So the site carries Plans by RODA: a browsable, filterable set of pre-construction plans and renders that a visitor can look through and then enquire about directly. The plan is the thing that starts the conversation. Behind that, RODA is run by two directors and a single enquiry can turn out to be a multi-unit development, so an enquiry has to reach both of them rather than sit in one inbox.
What they needed
- Let someone see the actual plans RODA builds, before they have settled on a brief or picked up the phone
- Let them narrow to the kind of project they want: a custom home, a dual occupancy, a multi-unit development
- Make looking at a plan lead somewhere, so browsing turns into a named enquiry about a specific design
- Give people who want to read before they commit something worth leaving their details for
- Get every enquiry to both directors at the same time, including while one is away
- Record which marketing channel each enquiry came from, inside the enquiry itself
- Keep the site live, current and backed up without anyone at RODA watching it, around hosting that stays with a third party
What it did for the business
The plans do the selling, and asking about one is the enquiry.
Plans by RODA puts the pre-construction plans and renders in front of a visitor to browse, and every one of them ends in an invitation to get in touch about that design. The lead magnet is not a PDF about building. It is the actual thing the person came to look at, which is why an enquiry arrives already attached to a specific plan.
Every plan a visitor opens ends in an enquiry about that plan.
A visitor narrows to the kind of project they actually want.
The plans are filterable by custom home, dual occupancy and multi unit. An owner-occupier and an investor want completely different things, and neither has to scroll past the other's work to find theirs. By the time someone enquires, they have told RODA what kind of project they are thinking about just by what they were looking at.
Filtering the plans by project type, the way RODA's own gallery does.
People who want to read first still leave their details.
Not everyone is ready to ask about a plan. Two guides catch the ones who are still reading: "9 Essentials to Know Before You Design + Build" and RODA's magazine. 20 people downloaded one in the 60 days to 2026-09-15.
Two guides catch the visitor who is reading rather than ready.
No enquiry waits for one person to come back.
Every submission goes to both directors at once and a copy is kept. On 2026-07-30 an enquiry arrived while one director was on annual leave, and the second director had it immediately. For a builder where one enquiry can be a multi-unit development, that redundancy is the whole point.
Each enquiry lands with both directors at the same moment.
They can see which marketing actually brings work in.
The enquiry form asks how the person heard about RODA, and the answers come back naming Facebook, Instagram and social media. That turns marketing spend from a matter of opinion into something the directors can weigh, using what the enquiries themselves said rather than an agency's report.
Every enquiry names the channel that produced it.
Enquiries arrive with enough detail to act on.
Roughly 5 genuine enquiries came through in the 60 days to 2026-09-15, each with a real Melbourne project address and a stated contact preference. A director knows the suburb, the shape of the job and how the person wants to be contacted before dialling. For a business whose smallest job is a whole house, a handful of real enquiries is the shape of the work, not a shortfall.
What arrives with an enquiry, against what usually does.
The site keeps running without anyone inside the business watching it.
Backed up daily, backed up in full weekly, monitored, and updated deliberately rather than left to chance. Hosting stays where it already was with a third party, and we own the part that decides whether RODA hears about work: the site staying live, and every enquiry arriving. One place to raise a problem, one party accountable for the answer.
Backups run and are verified without anyone at RODA asking.
Recognise any of this in your own business? Fifteen minutes is usually enough to say whether we can help.
How we know
Plans by RODA is live: a gallery of RODA's pre-construction plans and renders, filterable by Custom Homes, Dual Occupancy and Multi Units, each ending in an invitation to get in touch about a design and build project.
Published on the live site at rodadevelopments.com.au/inspiredbyroda/, checked 2026-09-19.
~5 genuine enquiries in the 60 days to 2026-09-15, routed through us, each with a real Melbourne project address and a stated contact preference.
The enquiries themselves, routed through us and read and counted on 2026-09-15.
Attribution is working: enquiries come back naming "Facebook", "Instagram" and "Social Media" against the question "How did you hear about us?".
The answers submitted on RODA's own enquiry form in the same 60-day window.
Continuity is proven: on 2026-07-30 an enquiry arrived while one director was on annual leave, and the second recipient still had it.
The auto-reply on that enquiry, which confirms the second recipient received it.
Maintenance is running: daily database backups plus full weekly backups, verified successful, continuously through to 2026-09-15.
Our own backup verification records, continuous to 2026-09-15.
Two guides are live and maintained: "9 Essentials to Know Before You Design + Build" and RODA's magazine.
Both are published on the live site and maintained under the care engagement. Checkable by anyone on rodadevelopments.com.au.
We maintain this site but do not host it. Hosting sits with a third party.
The engagement record. The source document requires this to be stated in any public use.
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