Architectural building: new builds, renovations and extensions · Kew East, Melbourne
The website asks the awkward questions before the builder spends an afternoon on the wrong job.
STAN.BUILT, stanbuilt.com.au
Where they were
A 30-year-old architectural builder in Melbourne's established suburbs, working alongside architects, designers and homeowners on considered residential projects. They compete on craftsmanship and process, not on price. At that level the wrong enquiry is expensive in a way that does not show up on an invoice: a $200k job and a $1M+ job arrive looking identical until someone has spent an afternoon finding out which one it is. Their advertising was going to a website that had to do that sorting for them.
What they needed
- Know whether an enquiry is worth an afternoon before spending one on it
- Send paid social traffic somewhere specific to the project the ad is showing, not to a general front door
- Get every enquiry in front of the director personally, with the detail already attached
- Keep the record of who enquired in the system the business already runs on
- Stay in contact with people who are months away from building, not weeks, without chasing them
- Stay up and quick while a campaign is spending
What it did for the business
They know who is worth calling before they call.
The enquiry form asks for the project's location, the investment range, whether an architect is already engaged, and when the owner wants to start. The director reads four facts and knows in seconds whether it is a job for this business. Of the enquiries in the 60 days to 2026-09-15, most carried a stated investment range, $500K–$1M and up, and a Melbourne suburb. When you build $1M+ homes, an afternoon spent on a $200k enquiry is an afternoon not spent on the right one.
Four questions that say who is worth calling first.
The advertising has somewhere specific to land.
Paid Instagram and Facebook traffic goes to the individual project it is advertising, not to a homepage. Someone who taps an ad about one house sees that house, in detail, and enquires from that page while it is still in front of them. Enquiries have arrived that way with their ad tracking still attached, which means the spend has a destination that can be pointed at rather than argued about. 5 of the enquiries in that 60-day window came in through a paid ad.
Paid traffic lands on the project it was advertising.
Nothing sits in a queue waiting to be noticed.
Every enquiry reaches the director's inbox and lands in the system the business already runs on. He replies to the person directly, the same day, already knowing their budget and their suburb. Weeks later, when the project becomes real, the contact is still there to pick up. No enquiry waits inside a website dashboard nobody logs into.
Every enquiry reaches the inbox and the system at once.
Visitors who are months away do not just disappear.
A 24-page guide to how this builder actually works is offered in exchange for an email address. In a purchase this size, most people are not ready yet, and that is normal rather than a failure. Those people stay contactable instead of being lost at the point they were only browsing. 31 have taken the guide, and none of them needed to be ready to build to be worth knowing.
A 24-page guide, in exchange for an email address.
The site holds up when the ads are running.
Paid campaigns arrive in bursts rather than a steady trickle. The site is looked after so a spike on a Tuesday night is an ordinary evening, not a lost one. The builder does not think about it, which is the entire point of paying someone to run it.
A spike on a Tuesday night is an ordinary evening.
Recognise any of this in your own business? Fifteen minutes is usually enough to say whether we can help.
How we know
Around 14 genuine enquiries in the 60 days to 2026-09-15. Most carried a stated investment range ($500K–$1M and up) and a Melbourne suburb.
Counted directly from the enquiry notifications routed through Dreamy over that window. Not an estimate, and not a projection.
Paid social traffic is converting into enquiries, not just visits.
Enquiries have arrived from the Project Doris page with their Instagram and Facebook ad tracking still attached, so the ad that produced the enquiry is identifiable rather than assumed.
Enquiries are worked, not just collected.
The director replies to leads directly from the notification, and has confirmed the contact appears in the CRM the business runs on.
The enquiry form asks for project location, investment range, whether an architect is already engaged, and anticipated start.
The live form on stanbuilt.com.au, and the detail visible in every notification Dreamy routes.
A 24-page guide to the build process is offered in exchange for an email address.
Live on the site, with the email capture routed through Dreamy.
Dreamy built and runs the site, including the project pages used as paid-ad destinations, and hosts and maintains it.
Dreamy's own engagement scope: website, hosting, lead routing and landing pages for paid traffic.
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