Custom homes, renovations and extensions · Albury-Wodonga, across the Victoria and New South Wales border
One market, two states. A builder's site that proves he can work both sides of the border.
AVK Homes, avkhomes.com.au
Where they were
Alex van Kesteren has been building for nearly two decades in Albury-Wodonga. It is one town and one market, but the border runs through it, so every homeowner who finds him arrives with the same unasked question: can he even build on my side? The second question is quieter. He is up against volume builders, and the reason to choose him is that a named, accountable person runs the job. Both of those have to be settled before a homeowner will pick up the phone, and neither gets settled in a phone call that never happens.
What they needed
- Prove, before anyone has to ask, that he is licensed to build on both the Victorian and the New South Wales side of the border
- Lead with the founder, because the named person on site is the reason to choose him over a volume builder
- Show finished houses by name, so a homeowner can judge the work without needing a conversation first
- Separate homeowners who are actively costing a build from homeowners who are browsing
- Give enquiries a reliable route to him while he is on site, not sitting in a form somewhere
- Keep the site live and looked after without it ever asking for his attention
- Have somewhere to publish the answers homeowners keep asking him for
What it did for the business
He can win work on both sides of the border.
Albury-Wodonga is one market split across two states, and every homeowner who finds him quietly wonders whether he is allowed to build on their side. The site answers that before it becomes an objection, by showing the Victorian and the New South Wales licences together. It doubles the number of homes he can quote on, and it costs him nothing to explain.
One market, two states, one builder who covers both.
The homeowner meets Alex before they meet a company.
Nearly two decades of building under one name leads the site, not a logo and a stock photo. Against volume builders, the named person who will actually be on site is the whole argument. Putting him first means the comparison starts on his ground, with the thing a big builder cannot copy.
A named builder, not a logo and a stock photo.
Price-curious homeowners put their hand up.
There are two ways in: ask a question, or take the pricing guide. Someone who downloads the guide is costing a project, not browsing, and that is the most useful distinction there is in a builder's enquiry list. 38 guides taken in the 6 months to 2026-09-15 means conversations that start with a number already in the room.
Taking the pricing guide is a homeowner putting their hand up.
Four finished houses do the explaining.
McLaren, Wilson, Hemlock and Wirraway are on the site by name, so a homeowner can decide whether this is the standard of work they want before asking anything of him. When a genuine homeowner enquiry came through in the 60 days to 2026-09-15, it came from that page. People judge the work, then make contact.
Four finished houses, named, doing the explaining.
He has somewhere to answer the question he keeps being asked.
The insights section lets him write an answer once and then send it, quote it, or let a homeowner find it at 10pm while they are still deciding. Every question answered before the call is minutes back in his week and a homeowner further along when they do ring.
Write the answer once, then send it, quote it, or let them find it.
The site looks after itself, so his time stays on site.
Hosting and upkeep sit with Dreamy, continuously, every month through 2026. For a builder-led firm that matters more than it sounds: the person who wins the work is also the person doing the work, so the website cannot be one more thing competing for him.
Upkeep runs in the background so his time stays on site.
Recognise any of this in your own business? Fifteen minutes is usually enough to say whether we can help.
How we know
The site is live at avkhomes.com.au and carries the founder story, three services, four named projects (McLaren, Wilson, Hemlock and Wirraway), an insights blog, both state licences, an enquiry form and a pricing guide download.
Checked directly against the live public site when the case study was compiled on 2026-09-15.
Both the Victorian and the New South Wales building licences are displayed on the site, visible to any visitor.
Same live-site check on 2026-09-15. Anyone can verify it in a browser today.
Dreamy has hosted and maintained the site continuously, billed monthly through 2026.
Dreamy's own hosting and billing records for this client.
In the 60 days reviewed to 2026-09-15, the genuine homeowner enquiry that arrived came in through the projects page.
Enquiry form submissions routed through Dreamy, read directly for that window.
Enquiry volume cannot be quoted for this site. Across that same 60-day window to 2026-09-15, nearly every submission was a cold-outreach pitch (SEO, video production, virtual assistants, hosting), with roughly one genuine homeowner enquiry.
The same routed submissions. The form delivers correctly; it has no spam protection yet, so the count measures spam, not demand. This is why no lead figure appears on the page.
No traffic, conversion, ranking or revenue figure exists for AVK Homes.
Dreamy has no analytics access for this client, recorded in the case-study folder README on 2026-09-15.
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